Cricket – a sport with Universal Appeal

Cricket is one of the world’s most passionately followed game. And at MX we take this game to the next level by ensuring that players and fans not only get the best kit to play with – but at an excellent price. By doing this we enhance the appeal of the game and attract more youngsters to the game. Our STARS are the youth who are taking their first steps in the game of cricket.

Providing Opportunities to Be the Boss 

Entrepreneurs thrive in the MX franchise system because our support services focus on franchise success. There are tremendous opportunities for franchisees looking for more financial independence, and the chance to make decisions directly impacting the business' bottom line and their future.  Your corporate family is here to help you succeed! Through every phase of your franchising experience!

Value

MX is consistently targeted at providing Value for Money – This does not imply we are cheap – we offer good value for the money our customers spend on the kit. We pride ourselves on our winning products that uniquely meet customers' needs and create a strong value proposition for franchisees.

Quality Products

MX uses only the finest raw materials in its production process. Our expertise gained over 7-decades in manufacturing cricket gear is a testimony to a deep understanding of what our customers treasure and need.

Affordability

Our many satisfied customers enjoy the affordability of MX products.  Our franchisees also recognize that the investment for an MX franchise is reasonable.

Innovation – The bedrock of MX franchising

We lead the concept of ‘Manufacture to Customer order’ in the industry. Our innovative supply chain infrastructure enables us to meet your requirement once you send in your Customers’ confirmed order. This means you do not have to carry excess inventory. You can place an order every 2 weeks if you like and your shipment can consist of 1 set or just 1 cricket bat and our superior logistics infrastructure will ensure it gets delivered to you at the address you need it at – all at the click of a button. All this means (i) little inventory holding, (ii) low working capital investment stuck up in inventory, (iii) low risk of obsolete inventory, (iv) low risk to agreed margins – the list is endless. And all this has been made possible only with our innovative infrastructure.

Training and Consultation

We provide a comprehensive training program to our franchisees.  We provide you with store opening support as well as continuing support and assistance thereafter. From assisting you with business planning to setting up your first store and giving you access to our infrastructure – we go all the way in shaping your unique requirements. And this is not a one-off exercise – we are there with you in every phase of your growth. And we use the best consulting firms to provide you with world class services at a fraction of the cost that you would otherwise pay.