Our vision

Affordable luxury in cricket

Mission statement

To run a chain of boutiques selling cricket gear - providing strong returns to our stakeholders i.e. franchisees, customers, shareholders, service providers, etc.

Our aim is to

• Focus on a SELECT range of high-quality gear

• Partner with the community by way of our Schools Program and our generous packages for young cricketers.

STAKEHOLDER OPERATING PRINCIPLES

CUSTOMERS

To develop a fun-loving and lasting relationship with every Customer by anticipating, listening, and responding to their every need and by exceeding their expectations with innovative - great products, customised service and superior value in a boutique environment.

FRANCHISEES

To provide our Franchisees with value-added support and discipline in the areas of - development, training, operations, marketing, infrastructure and products - to operate their businesses as profitably as possible, while maintaining a relationship founded on trust, integrity, respect, teamwork and open communication.

COLLEAGUES

To create an environment that encourages respect for colleagues and integrity in performance.

SUPPLIERS

To develop mutually beneficial relationships built on trust and respect that optimizes product and process innovation, consistent quality, competitive and timely service with exceptional cost efficiency.

COMMUNITIES

To build communities that are a source of pride for self and family and those around us - through active participation and leadership in community affairs, be it in schools, clubs - generating self-employment opportunities and fostering a responsible image of the business.